Marketing Magazine recently ran a fascinating piece discussing the fact that today's social media savvy consumers know what they want and will
not settle for complacency. If they spot anything they deem a symptom of complacency, they take to their social media channels to let it be known.
The magazine cited last year's dustup with Tesco as just one example. What they discussed is something we have known for a long time: our customers
deserve the very best when it comes to freezer and fridge trailer hire.
There is a long-standing 'custom' within the business world that the customer is always right. Whether or not that is true, customers always deserve the very best effort from those businesses they patronise. It is no different for the temporary refrigeration industry. Our customers need refrigerated or freezer trailers for a variety of needs, ranging from temporary food storage to medical tissue preservation. They cannot afford a service provider with untrustworthy equipment or an inability to meet critical deadlines.
We have been in business long enough to know that dissatisfied customers will look elsewhere. If we do not provide the fridge trailer hire a loyal customer needs, that customer will have no trouble looking elsewhere to meet that need. He or she has to. Cold storage is not something that can wait until a service provider gets things together.
Icecool Trailers has been in the temporary refrigeration business for more than 20 years. We serve the Greater London area as well as most parts of England and South Wales, including the Thames Valley, Somerset, Avon, and beyond. We offer our customers an unparalleled commitment to:
Yes, customers deserve the very best. Where freezer and fridge trailer hire are concerned, you deserve reliable equipment at a price you can afford, and according to your schedule. That is what we strive to provide on a daily basis at Icecool Trailers.
Sources:
1.Marketing Magazine – http://www.marketingmagazine.co.uk/article/1359316/consumers-want-control-wont-tolerate-complacency
Got questions? Call 01635 250 950 or send us a message